Based in Kraków, PL · open to freelance work
Motion that sells.
I'm Oleksandr Merkulov, a 2D motion designer turning products (finance apps, mobile apps, SaaS tools) into video that people actually watch to the end.
- 70+ clients
- AI-native workflow: days of production in hours
Three ways I make it
move.
Real client work from Merge Rocks and AIBY, plus the personal stuff I make on my own time.
UI & Product Motion
Web and product motion, UI animation and Lottie work built for real client interfaces.
AI-Generated Content
Performance-first app marketing creatives: hook-driven stories, UGC, quiz and motion-edit formats.
Personal Work
Self-initiated, non-commercial pieces, made on my own time, for my own reasons.
From cold outreach
to creative that
performs.
I got my first paid gig at 15 doing freelance Lead Generation: cold outreach, long before I touched a timeline. That led to Merge Rocks, a Kyiv agency, where two years in Sales turned into a Motion Designer seat in January 2025. Since then I've moved to Kraków, and today I work freelance: ad creatives, UI motion and AI video for products that need to sell.
AIBY
Nov 2025 – Aug 2026 · 10 mosMarketing Motion Designer
Warsaw Metropolitan Area · Remote
Hook-driven ad creatives for mobile app marketing campaigns, optimized for hold rate and cost efficiency, using AI generation tools (Veo3, Kling, Runway) to cut production time per creative from about two days to as little as four hours, without losing quality.
Merge Rocks
Jan 2025 – Feb 2026Motion Designer · promoted internally from Sales
Kyiv-based agency · Remote
Sole in-house motion designer: ad creatives, social resizes and logo animations for 70+ clients across SaaS, fintech and product design (65+ shown in the portfolio, plus unlisted work). Re-cut video content for conference and event formats, and built Lottie/Rive UI animations plus Lottie-to-Webflow integrations for smaller file sizes and faster load than video embeds.
Tools & skills
Lottie's my home turf. I've broken it enough times to know it inside out. Veo3 and Kling do the AI heavy lifting for video, Suno covers audio, Krea covers stills.
Got something
that needs to move?
I'm currently taking on new freelance projects: ad creatives, UI motion, AI video. Tell me about yours.